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I. Services Provided
Advanced Arenas is
a diversified ice facility management company. The Company either owns,
operates or has working relationships with entities that cover all aspects
of ice rink development, programming or operation. With its eight operating
divisions, and three sister companies, Advanced Arenas is the nations
largest and most comprehensive ice facility management entity.
The current operating
companies and divisions of KL2 Holdings, Advanced Arenas Inc.’s parent
company are:
ADVANCED ARENAS CONSULTING
GROUP (AACG)
AACG is a comprehensive
program designed to develop an ice facility. Our consulting package offers
professional development services addressing every aspect of rink development.
It is our experience that the ability to take the idea of developing an
ice facility from the concept stage to the developmental stage is a complicated
process. AACG was created to provide two key services:
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To allow a prospective
developer the opportunity to examine and review actual developmental
costs, processes, and realistic potential revenues and expenses of a
facility to determine the viability of the project and the desire of
the development group to pursue it; and
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To provide experienced
professional advisory services to facility developers in each phase
of the project which will bring the project from ground zero to opening
day.
The consulting package
is offered in two levels of services.
Level One - Feasibility
This level is a feasibility
study of the proposed development. It allows prospective rink ownership
the opportunity to review and analyze the proposed ice facility. The standard
scope of the package includes the following:
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Summary Analysis
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Detailed Explanation
of Entire Process
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Consulting Phase
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Construction Phase
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Finishing Phase
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Operational Phase
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Detailed Breakdown
of Responsibilities of Parties
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Breakdown Phases
with Time Schedules
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Competition Review
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Detailed Demographics
of Market Area
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Comparative Utilization
Hockey/Figure Skating Demographics
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Expanded Sources
of Income
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Preparation of
Sample Construction Costs Versus Building Delivered
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Sample Schedules
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Income Categories
With Associated Revenues Based On Selected Sample Schedule
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Operating Expenses
Based on Sample Schedule And Historicals
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Financial Summary
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Cash Flow Modules
Based On Five Levels of Financing at Three Different Financing Rates
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Model Assumptions
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Program Growth
Strategies
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Suggested Ice time
Schedules
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Suggested Employee
Work Schedules
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Pro-Forma Based
On Above Schedules
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High Projections
– Low Projections
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Detailed Employee
Breakdown By Position
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Salary Breakdown
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Escorted Visit
(s) of Chicago Rinks with Detailed meetings and Discussions on Layouts
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Site Visit (s)
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Preliminary Site
Review with Conceptual Location of Structure
If the location is
suitable for a junior team we also offer an expanded Level One feasibility
with a Junior Team Study which would include:
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Detailed Demographic
Study Comparing Target City To Existing USHL and NAJL Team Sites
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Analysis of Cost
Structure Related To Building Development
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Analyze Financial
Incentives Potential In Junior Team Development
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Revise Programming
Plan To Include Junior Team
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Revise Scheduling
Plan To Include Junior Team
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Revise Pro-Formas
With Junior Team Inclusion
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Analyze Competing
Structure For Junior Team Inclusion
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Engage In Preliminary
Meeting With City Officials Regarding Support For Junior Team
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Compare Existing
Minor League Programs to Potential In Hockey
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Analyze Sponsorship
Opportunities
Level Two – Consulting
This is a comprehensive
service that takes the idea from concept stage to operation stage. Depending
on the desires of the development group we structure the process to fit
with the needs of the project. We can deliver a turn-key operation to
ownership or solely advise ownership in every aspect of the project. Generally,
our experience dictates that facility development is best done as partners
in the development stage, working closely on each aspect and drawing from
the overall strengths of everyone involved. The comprehensive consulting
plan will include the following:
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Site selection
and analysis.
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Architect interview
and selection.
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Builder interview
and selection.
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Architectural floor
plan layout, planning and organizational structure of the business,
including staffing requirements, job descriptions and minimum qualifications
needed.
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Conduct weekly
meetings with architect, builder, ownership for status review and budget
maintenance.
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Preparation of
an operating plan for the business – relating to matters such as hours
of operations, allocation of time for use of ice surface (s) between
public and private uses, services to be offered by public and private
uses, services to be offered by the business and rates to be charged
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Preparation of
an employee manual for operation purposes.
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Formulation of
operating policies and procedures.
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Preparation of
working budgets.
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Design and preparation
of contract forms for skating users in conjunction with selected legal
counsel.
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Assist in the procurement
and supervision of installation of specialty items regarding rink operation.
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Provide volume
based discounts to ownership on the purchase of such items through the
buying power of the company.
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Assist in the procurement
and supervision of installation furniture, fixtures, accessories, etc.
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Assist in the installation
of front-end POS systems through our exclusive provider of systems that
are specifically designed for rink operation and tested for suitability
at our other locations.
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Integrate the front-end
system with our back-end accounting packages under the supervision of
our facility accountant and/or the ownership’s accountant if not the
same.
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Hire ADMAR Corporation
for sponsorship sales and installation at the facility.
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Establish vending
contracts as defined by operating plan.
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Assist in preparation
of brochures and other printed promotional materials.
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Assist in the preparation
and execution of a plan for opening and operating the facility.
The overall consulting
service offered by Advanced Arenas is the only comprehensive program in
existence designed specifically for the ice industry to offer full-service
assistance to ownership/developers in every aspect of ice facility development.
Ice developments are very expensive relative to the revenue potential,
and the future success of the project depends significantly on a very
conservative approach to development costs throughout the process and
the ability to implement plans that will lead to maximization of profit
potential. Quality professional consulting in this aspect of the development
is the absolute best investment to protect the much larger amounts of
capital at stake. And, through
cost
savings in both procurement of specific ice related products and through
the streamlining and management of the entire development process, the
consulting costs are often recouped early in the consulting stage.
For more
information please contact Leon Lekai at
llekai@advancedarenas.com
or 630-521-1111.
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